Step 2: Domain Branding

Technically, a domain name is where people locate you on the Internet when they are looking for you. Marketing-wise, a domain name is your branding.

As you market and promote your Internet business or web site, you are branding yourself on the Internet. Think of the hugely successful web sites in the world such as Google, Yahoo, Hotmail, Ebay, MySpace, Youtube. They are all very well known, established brands on the Internet. If you are tempted to create your online presence using free resources such as free hosting, free email or free 3rd party services like blogger.com, wordpress.com, hotmail.com etc, I would suggest to you that you should not because you are working against your own marketing efforts! It may affect your credibility and reputation online too. Many people will think once when they want to buy from a seller who is not even willing to spend a few dollars per year to pay for a domain name. Think long-term!

Domain name is very cheap these days, you can register one for yourself for less than USD$10 per year all over the Internet. You can get a domain from godaddy.com, hostway.com, namesecure.com etc. (I will show you how to get a free domain name every year in my subsequent steps.)

Branding is very important if you want to succeed online, so get a domain name fast!

Go to Step 3 >>