Step
5: Traffic Generation and Monetization
There are countless ways of driving traffic
to your web site. There are free ways or paid ways. There are time-tested
and proven ways as well as new ways that are constantly popping
up on the Internet, especially with the evolution of the Internet.
There are also online or offline methods in which you can drive
traffic to a web site.
Some popular ways to generate traffic will be via blogs, forums,
social networking sites, social
bookmarking sites , article marketing, video marketing, Pay-Per-Click
advertising,
StumbleUpon, TV ads,
direct mailers
and emails etc. There is no limit to how creative you can get when
it comes to marketing your Internet business online!
I cannot possibly explain all the possible ways
to drive traffic to your web site on this page. So now, I can only
give you 2 great ways to drive traffic to your affiliate business
web site, and they are:
1. Video marketing
Video marketing is another great way to generate
good traffic to your web site. These are some of the things that
you can do with video to drive traffic to your site:
~ Create a video and upload your video for everyone
to share on the Internet.
One way of doing it is to create a video using your digital camera
or video recorder and put it on extremely high traffic web site
such as YouTube or Google Video to tap into their traffic and ’steal’ some
for yourself!
In your video, remember to put a link back to your own web site.
I believe you may have seen some really interesting video in action
which can generate hundreds or even millions of hits within days
of going online. If you are able to do this properly, you can get
great traffic to your own web site or blog. Nevertheless, this
method is only good if you are more technical-savvy to create and
edit your own videos.
~ The alternative way is to find very popular
or high traffic videos and give your comments on the videos. If
you have already noticed, on many video web sites, you are allowed
to leave your comments on a video, or even to create a new video
by yourself in response to an existing video that you see on
the
video sites. When you put a comment on a video with high traffic,
you can potentially tap on those traffic if your comment has
been seen by a video viewer
on the web site. Include your web site address on your comment
and this allows people to be exposed to your web site address,
and
if they click
on it, or if they are interested to find out more about your
web site, they may launch a web browser and surf to your web
site.
There you go again, free traffic going to your web site.
Some of the most well known video sites are youtube.com and video.google.com.
2. Forum marketing
Another free and effective way to generate traffic to your web
site will be the use of forums.
As you should already know, a forum is an online place where you
can meet like-minded individuals with interest on the same topics.
Traffic to a popular forum can be a lot and this is where you can
leverage onto a forum’s popularity and tap into some of those
free traffic to your own site.
But how do you do that, you may ask? Well, there are a few ways
that you can ’steal’ some traffic from a forum legally.
~ One way is to start up your own forum if you
know how to. Yes, start up a forum for yourself and attract
traffic to your site.
Usually forums are targeted at certain topics and everyone
in a particular forum is usually interested in the same topic.
Plus the fact that traffic are usually repeated traffic, which
means that a forum user will return to the same forum over
and over again in order to participate in the forum discussions.
~ The other way is to find forums that are relevant
to what you are doing for your site and be a forum member there.
Signing up
for a forum is usually free, so join the forum community that
you are interested in and be part of the forum. Join in the
discussions whenever you can and do provide useful and valuable
information or advice to the forum community there. If you
can build up credibility and a solid reputation for yourself
in the
forum, then at will even be better.
So now, you are asking “Yes, I understand you, but how do
I get traffic to my site from the forum?” The answers are
simple, and there are 2 common ways you can steal traffic from
the forum that you are in:
a) Below each of your forum posting, you can include a forum signature
below your post. A forum signature can often be a hyperlink to
your web site or just a statement that you want to put across to
your readers. Whenever someone sees it, there is a likelihood that
someone may find it interesting and click on your forum signature.
Most forums should allow a forum signature as many forums software
allow a forum signature to be set, unless the forum owners or administrators
disable this function. A popular forum discussion/thread can have
many new and repeated views by forum visitors and you are exposing
your forum signature to them. This increases your visibility online
and increases the chance of someone clicking on it and going to
your web site.
b) The other way is to write or indicate your
web site link in your forum postings. You may be asking someone
to review your web
site or give you some comments on your web site. Or maybe you
have provided some useful information on your forum post and
you can
re-direct them to another web site whereby they can find more
information on what you have posted. For example, the visitors
may get a free
report on another web site when they follow your link. However,
when you are doing this, be careful of what you are doing because
if you are doing advertising blatantly without providing
any real value to the forum community, you may be banned by
the forum administrators.
This is another free, proven, time-tested and popular way of driving
traffic to your web site. Try this out and do this consistently,
I guarantee you will see results.
Now you have everything you need to be in a lucrative Affiliate
Marketing business. However, the most critical component that you
must have
is the
systems/mechanisms/models to convert all your traffic, mailing
list, site contents, expertise etc into money, into cash.
Without this, all the costs involved in getting your domain name,
hosting, autoresponder, traffic etc are all losing you money. You
need cash and you need enough of those cash to make yourself profits
in order to sustain your Internet business and make yourself some
good money online! The primary aim of being in an Affiliate
Marketing business is to
earn money, earn profits!
There are also many ways for you to monetize your Internet business
depending on what you are doing for your online business. You
may be selling something of your own, selling someone’s else
product via affiliate marketing, building enough traffic and convert
those traffic into cash using traffic monetization systems like
Google AdSense, Bidvertiser, Kontera and Chitika etc.
For a start and for the purpose of this web site,
I will only focus on doing Affiliate
Marketing for your new Internet business because this is the
easiest way to start making money online without having to worry
about
product creation, copywriting, sales conversion etc. When you
have advanced yourself to the next level, you can adopt multiple
monetization models for your Internet business to develop multiple
sources of online profits.
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